Marketing Manager DACH (m/w/d) (Germany, Austria, Switzerland)

Energizing a new world with Exide Technologies

Exide Technologies (www.exidegroup.com) is an internationally leading provider of innovative and sustainable battery storage solutions for automotive and industrial applications. With more than 135 years of experience, Exide has developed and globally marketed innovative batteries and systems, contributing to the energy transition and driving a cleaner future. Exide Technologies' culture and strategy are centred on recycling, sustainability, and environmental responsibility. The company has 11 manufacturing and 3 recycling facilities across Europe, ensuring resilience and a low CO2 footprint with a local supply chain. With a team of 5,000 employees, we provide €1.6bn energy storage solutions and services to customers worldwide, every year.

Exide Technologies’ Automotive Division manufactures 12V batteries for all powertrain concepts, covering internal combustion to hybrid, and full electric vehicles. We offer lead-acid and lithium-ion batteries for light and commercial vehicles, motorcycles, boats, and more. We serve the OEMs and the Aftermarket with our and our customers’ top brands.

For our growing Automotive division in Büdingen (near to Hanau / Frankfurt – Germany), we are looking for a

Marketing Manager DACH (f/m/x) (Germany, Austria, Switzerland)

The Marketing Manager (DACH) is part of the Marketing & Communications team and reports to the Global Director Marketing. The Marketing & Communications Team is responsible for the execution of the marketing and communications strategy and programs across our B2B and B2C channels in the Automotive and Industrial segments. The team is responsible for all cross-channel marketing activation as well as Brand Strategy and Corporate positioning.

As a B2B and Trade Marketeer, you will handle the marketing & communication activities for brand awareness and commercial communication in DACH with focus on the automotive aftermarket segment. This includes, among others, local campaign development and event planning, lead generation, as well as local content and sales collateral curation/ creation.

What will your daily responsibilities include in this role?

Together with the Global Director Marketing:

• Defining the Marketing & Communications roadmap for the DACH market

Own responsibility:

• Developing local marketing communication initiatives and promotions in line with customer channels and target groups
• Design & localize content marketing strategies and set short-term goals
• Online and offline marketing: local implementation of digital media, including content, SEM, display, social, email, and affiliate channels
• Design & localize sales collaterals such as product brochures, promotional or POS materials
• Working with local sales teams in both Sales Enablement and Account-Based Approach
• Operational interface function with: Product marketing, Sales Reps / Key Account Managers, and contacts on the customer side
• Event planning & execution
• Manage local PR and communication activities
• Management of agencies and external service providers
• Budget planning & monitoring

What we ask for:

Qualification & Experience

• BSc degree in Marketing or relevant field
• Excellent understanding of B2B and Trade marketing, preferably in automotive aftermarket (3 years+)
• Proven track record in delivering marketing campaigns that drive sales growth
• Ability to create value propositions that communicate clearly to targeted audiences
• Extensive experience creating audience segments and developing marketing road maps, action plans and campaigns that deliver a targeted message and create affinity with brands
• An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time
• Knowledge of Demand Generation tactics and Lead Conversion principles
• Ability to create relevant contents in the 360•chain (incl. PR)
• Understanding of A/B and multivariate testing, user segmentation, and reporting processes would be a plus
• First experience in business intelligence, and obtaining and analyzing market data would be a plus

Personal & Technical Competencies

• Excellent written and verbal skills in German and English (French and/ or Italian would be a plus)
• Good stakeholder management
• Experience in project management
• Structured, self-motivated way of working, committed and flexible
• Strong communication skills, creativity and ability to bring in own ideas
• Outgoing personality with strong team spirit
• Available to travel occasionally in DACH/ Europe (approx. 15%)
• IT skills:
  • MS Office Suite (primarily PPT, Excel)
  • Web content management systems (CMS)
  • Drupal, Adobe Creative Cloud (in particular Indesign), and Marketing Automation tools (Hubspot, GetResponse, or similar) would be a plus

What we offer:

We offer you a challenging, responsible and varied job in a modern, fast growing divison within an International Corporation. You can expect a highly collegial working environment with a reasonable scope for action and decision-making. You will benefit from exciting personal and professional development opportunities, additional corporate well-being initiatives, and several key benefits, including: (Adapting it for each role)

• Permanent contract
• Fixed and variable competitive compensation
• Hybrid working model: combination of remote and collaborative office experience to enable innovation (3 days per week in the office, 2 days remote work after initial adaptation period).
• Annual holidays: 30 days
• Flexible working hours system
• Benefit from a fair and dynamic reward package that recognise your performance and potential.
• Professional growth possibilities & learning opportunities.
• Collaborate with transverse teams and helpful colleagues.
• Contribute to innovative projects
• A real perspective of working in a dynamic environment.

Working with us means being engaged and agile. Our culture of continuous learning and commitment to sustainability and diversity create an environment where you can grow your skills and your career.

Feel free to apply if you think you meet the criteria and are excited to join our project. Please submit your application along with an updated CV. A member of our Selection team will reach out to you. Best of luck!

APPLY NOW!

Our energy: It’s you! Together, we will be transforming the energy sector.

Exide is an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.

Exide is committed to sustainability and value creation, respecting the planet’s limits and fostering positive change for both the environment and people within the global energy storage system.

Exide Technologies GmbH
Im Thiergarten
63654 Büdingen